Online mortgage firm Edison Financial puts down roots in Windsor

The Windsor Star/Dave Waddell

Amidst the COVID-19 pandemic, Edison Financial has planted roots in Windsor and launched its online mortgage service with big plans and a big backer in Detroit-based Rock Holdings.

Edison Financial, which launched operations March 13, has hired 16 people with plans to add another 40 to 50 before year’s end.

“We decided to focus on Ontario as our first market because it’s one of the biggest and we could be a community benefit with our technology application,” said company founder and president Hash Aboulhosn.

“As a technology company, we’re looking for the best talent. In Windsor, we’ve found amazing talent and we can grow here.”

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He said tech companies in smaller urban centres can find it easier to recruit employees who will stay longer.

“You bring them in early, train and develop them into world-class performers,” Aboulhosn said.

“Having lived in Toronto and Vancouver prior to Windsor, we also see people in big cities looking for opportunities, looking for reasons to go home.

“We see an opportunity to provide a reason to go home to Windsor and stay.”

In addition to talent, Aboulhosn said Windsor was the perfect location being near to the Detroit headquarters of the company’s major backer and investor, Rock Holdings/Quicken Loans.

Edison Financial will be located on the second floor of Rock Holdings’ Rocket Innovation Studio in downtown Windsor.

“Rock is providing the seed financing, some shared space in Windsor, but will also be a mentor and backer,” said Aboulhosn, who emphasized Edison will operate as an independent company.

http://windsorstar.com/news/local-news/online-mortgage-firm-edison-financial-puts-down-roots-in-windsor/